Hema, ma malle à trésors de prédilection. Des accessoires colorés, design, adorables et surtout au prix parfait. Ni trop cher, ni trop cheap. Le prix que je paierai, exactement, si l’on m’en demandait la valeur. Aucune culpabilité, donc, remplissons le panier! C’est ici que je trouve petites idées pour photoshoots, belles tables, fêtes d’enfants (de l’organisation aux cadeaux d’anniversaire), papeterie rigolote. Ces petits riens qui font tout… Hema has saved me more than once. The Dutch brand is my favourite treasure chest – hundreds of colourful, fun, adorable accessories. More importantly, perfectly prices. Not too expensive, not too cheap – exactly what I would have paid had I been asked what the value was. With no guilt in mind, you fill entire baskets! This is where I find inspiration for photoshoots, nice touches to highlight a picnic, a brunch table, kids parties (from the organisation to the birthday presents), even rather cool office supplies. Little nothings that make such a huge difference.
J’avais découvert la marque à Anvers, rempli une demi-valise. Plus tard, elle s’est installée à Paris, plus près de moi, pas assez encore. A chaque fois, rebelotte, je dévalisais. Enfin, enfin, Hema s’est installé sur Londres. Pas une mais deux adresses, une troisième à venir… Hourra! I first discovered the brand in Antwerp. I knew it was popular, got curious. The result? I filled half a suitcase with melamine plates, T-shirts for the children, funky sweets. Later, they set up shops in Paris and in my hometown, Bordeaux. Each time I go back, I stock up. Closer to me, not close enough. But hey, this is it, Hema has finally opened not one but two shops in London. A third is on the way!
Ma fille, du haut de ses 8 ans, voulait inviter sa meilleure amie pour un sleepover. Hop, quelques courses et le tour était joué… Les cupcakes se sont déguisés dans des cornets de glace, l’icing réhaussés de pastilles arc-en-ciel. Sur la table, confettis de sucre, de petits parasols en papier, des triangles de dentelles pour accueillir les douceurs ont mis le sourire à l’honneur. Chacune a reçu un carnet et des stickers, aussitôt transformés en dear diary… Rajoutez un atelier manucure avec des couleurs sorbet. Au final? Bien moins cher qu’une sortie au cinéma et bien plus de fous rires.Why so happy? It just makes my life so easy. My daughter wanted to plan a sleepover with her best friend. She’s 8 but these days, it almost means they are teenagers. Pop songs and neon colours, dancing and singing, giggling and whispering. But still on the sweet side – there are still hugs and My Little Ponies, modern version. And so we made cupcakes with a twist, baking them in ice cream cones instead, adding rainbow sparkles. On the table, paper umbrellas, sugar confetti, doilies turned into favours and filled with treats, I recall them jumping in joy. I also got them notebooks and stickers, turned within minutes into secret diaries. Add a manicure session with sorbet-coloured nail varnish (at that price, the fact that it would have to disappear before Monday morning barely mattered. We’re all princesses at heart). And you know what? It cost me less than taking them to see a movie with popcorn and sodas.
Aussi addictif qu’Ikea.As addictive as Ikea.
Hema Victoria
Victoria Place Shopping Centre
115 Buckingham Palace Road
London SW1W 9SJ
Hema Kingston
24 Clarence Street
Kingston upon Thames
Surrey KT1 1NX
